If you are an apparel company operating in the state of California, then you have special challenges that non-Californians may not experience. Your main problem is carving out a niche for yourself, because the state is teeming with competitors in the apparel industry. Perhaps a large part of your California apparel company working capital will be spent on marketing and advertising, simply to make sure that your brand is known among shoppers and that you have the brand image you want to have.
Everything seems more expensive in the state. Rent for California commercial spaces can be exorbitant, despite the supposed problems in real estate. Even paying workers is more expensive, with their hourly wages almost 10% higher than the rest of the nation.
But there are software tools you may want to use which can truly help you in your day to day operations. These tools don’t really care all that much if you are in California. You can take advantage of the benefits they bring just as much as the rest of the nation. Take a look at some software tools which can really make business much easier for you:
- WordPress. More than 60 million people use WordPress, and that just shows how easy it is to use, and how beneficial it is as well. You need an online presence for your apparel business, but sometimes it can feel as if you’re managing an entirely different business when you run a website. Hiring people to run it for you and to add content can really siphon off your money, and the regular maintenance costs will take their toll as well. But with WordPress, it’s so much easier, and it’s even free.
- Bill.com. Doing your accounting books is part of running a business, but Bill.com makes it all so easy. It helps you track all your accounts payable and accounts receivable, and helps you manage your cash flow. It works with your accounting software, and it even eliminates the paperwork by storing everything in the cloud. It helps you make more accurate projections, reveal potential problems down the road, and enable you to come up with solutions much more quickly.
- Evernote. Running a business means keeping track of everything, and that can be difficult when you have to come up with new ideas while also taking note of tasks you need to do. But Evernote helps you keep tabs on everything, and you can use any mobile device to access your notes. So any time you get a fresh idea, Evernote can help make sure you don’t forget. This is especially useful when you like to take photos to illustrate your ideas—these photos can’t help when you just use a notebook and pen.
As an entrepreneur, you really need to use your California apparel company working capital wisely. It has to last for a long time, because it will take some time for you to achieve the success you want. By investing in the right software tools, you can use your resources correctly and you’re much more likely to see a return on your investment.